THE RAIL · ORDERS ARRIVE WHETHER ANYONE WATCHES OR NOTGENERATED BY THE STUDIO
Always-on content for your brands, run for you as a managed service on a custom creative engine trained on your logos, your type and your food photography. The default month is worth about $83,000 of creative at per-asset rates and costs $35-45k; your agencies keep the big campaigns.
This is the hub's core machine, drawn live: your brands, your markets, every format. Feed it one idea and it comes back localised, governed and platform-native. Every film in this response is on the rail just below, one row, click to play: and each plays in place on the globe, set on the two scales your brief argues, heart to wit, feed-native to film-craft. Hover anything for its spec.
The exact assets, counted; the value of that much creative bought per asset; and the difference between that value and the fee, stacking every month you run.
| Line | Each month | What lands on the feed |
|---|---|---|
| Platform-native motion posts | 8 | each cut for 16:9 · 1:1 · 9:16 and localised per market, type in layers |
| Statics: key visuals + carousels | 7 | same treatment: every format the feed takes, every market you run |
| Innovation drop, covered in full | 1 | launch film + statics + cutdowns for the month’s product moment |
| Cornerstone mini-campaign | 1 / quarter | concept to hero film to cutdowns, in the months it lands |
| Creator packs, briefed + governed | with every run | consent scope + disclosure block inside, ready for your approved pool |
| Generations for your own team | unlimited | every frontier model on the flat fee, day or night |
| The custom creative engine | day one | built and trained on your brands: your unique products, people and places; only your own brand-safe food and logos ever appear |
Every asset ships with its checks passed and its trace on file, with headroom for Popeyes and for the seasonal packs (Christmas, Halloween, family moments) your markets reuse for years.
And the count above is the pod's output alone. Your own team generates on top of it, unlimited, on the same flat fee: everything they have time to make is already paid for.
Not included: in-person and hybrid shoots (a separate engagement) and the twice-a-year big brand campaigns, where the pod adapts rather than originates.
Priced as campaigns instead: the monthly innovation drop alone, bought standalone, is a $45-95k sprint. It sits inside the fee, with the rest of the month around it.
And the compounding is not only cash: masters are cut wide, layered and rights-cleared, so month six reuses what month one already paid for. The library grows; the fee doesn’t.
That ad was built for Pizza Hut. The conversation doesn’t stop there: the other restaurants in the space we are talking to.
One system re-shot in six cities at each market’s own hour, in its own light and its own language; the product, the mark and the type never move. Localisation and compliance are the same move.
The vertical is not a crop: the marble grows, the darkness rises, and the words re-set for every frame. Every format is composed, never cut down.
One decision: start the pod, month to month with a three-month minimum. The month it buys is itemised in 03; how it starts is drawn below. After month three it earns its fee monthly, or you stop.
Month to month, three-month minimum; comfortably inside a six-figure H2.
One campaign, priced by asset count and finish level.
The engine the pod runs becomes yours, in-house.
THE POD'S MONTH IS WORTH ≈ $83,000 AT PER-ASSET RATES · ≈ $43,000 MORE THAN IT COSTS · THE MATH IS IN 03
THE SAME MATH ACROSS A FULL YEAR: ≈ $1M OF CREATIVE FOR THE ≈ $480,000 FEE · ≈ $518,000 STAYS WITH YOU · YOUR OWN TEAM'S OUTPUT ON TOP AT $0