Monster Brewing · Beast Tea

Brewed Hard
to Party Harder

The beast does not crash the party. The beast is the party.

Nasty BeastHard Tea · 6% ABVOriginal

Beast Tea is the OG, brewed hard to party harder, and these three films take that line at its word. Partying as a championship sport. One crack waking a whole city block. A polite little world ripped open onto the rave underneath. Every film starts quiet on purpose, so the crack of a tallboy can detonate it.

First Round

Cannonballa championship broadcast

The National Cannonball Finals, called like the Masters. A packed arena goes church-quiet as a rookie chalks his hands at the tower. Then he snatches the chilled can waiting at the ladder, cracks it like a starting gun, and jumps. The splash empties the pool onto the judges. Straight tens. The crowd storms the water.

Why it works: party harder, taken literally as elite sport. Thirty seconds of dead-serious broadcast reverence detonating into the best pool party on earth, with the can as the trophy.

Second Round

Wake the Blocka chain-reaction music video

A dead street. One woman on a fire escape, one chilled can, one whispered "wake up." The crack lands like the first kick drum of the night, and window by window the dark building catches fire with party light, until the whole block cuts to black for a single held heartbeat, and then every window erupts at once.

Why it works: the party as a chain reaction the product literally starts. Nine spoken words, one bass line, and a building-sized drop that makes the can the detonator of the whole night.

Third Round

Rip It Openneedle-felt stop-motion

A pastel felt suburb runs its perfect little loops, until a claw of yellow wool punches up through the street and pulls the whole world open like a can tab. Underneath: the rave. The tiny residents do not run. They dive in, and the beast drops the beat from the decks of a can the size of a building.

Why it works: the can artwork made physical. The claw tearing through metal becomes a claw tearing through felt, and the mannered world it ruins turns out to be the lid on the best party ever thrown.

RitualAds

RitualAds is a creative studio for brand film: from a single line of brief we build the whole campaign world, concepts, boards and finished moving pictures, made end to end under one roof.

A full engagement delivers the finished :30 and :15 suite, stills and cutdowns, all on one working link that never changes.

Tell us which round to take further