RITUALADS PREVIS · FOR IKEA

While You Were Out

The living room only pretends to hold still.

:20 previsideas for approvalsound on

ROOM ONE

The Secret Life of the Living Room

A whispered wildlife documentary, filmed the moment the family leaves. The furniture is the fauna: the lamp lifts its head, the rug breathes in its sleep, the chairs migrate to the window at dawn — and everything settles back the instant a key turns in the door.

FIRST LIGHT, THROUGH THE DOOR LEFT AJAR

Film in the flat-pack. This one is designed, boarded and ready to build — the :20 film begins the moment you give the word at the gate.

ROOM TWO

Rooms Within Rooms

A wordless dive through a living room made entirely of cut and folded paper. Every drawer holds a smaller, brighter room — a future you haven't lived yet — and the camera keeps going, paper unfolding just ahead of your eye. No voices; only paper whispering.

WHAT THE DRESSER KEEPS

Film in the flat-pack. This one is designed, boarded and ready to build — the :20 film begins the moment you give the word at the gate.