The Arc'teryx fossil bird

A hundred and fifty million years of flight research.

Arc'teryx
RITUALADS ARC'TERYX · FALL 2026

The Fossil Record

A museum conservator brushes limestone from a new specimen at dusk and frees it, real and supple, from a hundred and fifty million years of stone: the jacket Arc'teryx is named for.

The brand's own origin story told as quiet conservation fieldwork; the payoff is the product itself, lifting out of deep time with the dust still falling.

Film :15 · live above · sound on

The Ascent at 6:42

A wildlife narrator covers a storm commute as an alpine ascent. The city shelters under the awnings; one commuter climbs the escalator into the weather and summits the lobby, dry.

Nature-documentary grammar puts the gear exactly where it lives now, and the joke lands without the film saying a word about it.

Film :15 · live above · sound on

The Last Stitch

An embroidered mountain unravels under a storm of loose thread. The tiny climber's stitched jacket is the one seam that will not open, and the last thread falls spent against the bird on the chest.

A handmade world about the exact thing this house is famous for, the seam; wordless by design, told entirely in needle and thread sound.

Film :15 · live above · sound on

The drawer, open

Every frame above at archive scale. Arc'teryx work is examined the way the brand examines its own patterns, on the light table.

Plate 01, the bench Plate 02, the chest Plate 03, the lift Plate 04, the habitat Plate 05, the climb Plate 06, the summit Plate 07, the hoop Plate 08, the ridge Plate 09, the bird

Before the snow settles

OCT 15
The Fossil Record
The origin film opens the window as the first storms land.
NOV 12
The Ascent at 6:42
The commute film runs through the darkest mornings of the year.
DEC 03
The Last Stitch
The craft film closes the window into the gifting weeks.

A 90-day fall window, dates proposed · each film also cut to :06 for social

The bird is already migrating

Arc'teryx leads the fastest-growing house in outdoor. The work above is built to meet a brand at full climb.

TECHNICAL APPAREL SEGMENT REVENUE, ARC'TERYX-LED · SOURCE: AMER SPORTS FY2024 REPORTING

+36%

SEGMENT GROWTH, 2024

Pulled from the same drawer

Three finished campaigns from the same record, each playing in place.

Reebok

In · Reebok's signature-shoe launch for Angel Reese, the most followed WNBA player across all social media.

Out · A production-ready previsualization delivered within 90 minutes, then the cinematic commercial built on that roadmap for the global launch.

The result · The Angel Reese 1 sold out globally within hours of going live, all three colorways, one of Reebok's fastest product launches in recent history. "This could rewrite the playbook for sports marketing." · Marla Tellez, Fox News

Open the case study

Temple & Webster

In · Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.

Out · Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her, furnished entirely from the brand's catalog of over 200,000 products.

The result · The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts. "Without you guys, this ad is not even going to air. You've smashed it!" · Temple & Webster

Open the case study

Minty

In · A national CTV campaign to introduce a new mascot, a new positioning and a new way to shop, with four :15 spots ready for Swim Week in Miami on May 28.

Out · Minty Dog as a hero character across fashion, beauty, pet and streetwear: one visual system, four spots as chapters of one story, each mastered for CTV and cut down for vertical social.

The result · Four cinematic CTV spots on air in time for Swim Week Miami, introducing the mascot, the shopping experience and the new brand identity.

Open the case study

Built by RitualAds. RitualAds is the engine behind campaigns and previsualizations for Kraft Heinz, Coca-Cola, Burger King, Pringles, and Pizza Hut.

The routes up the mountain

One price on the table first. Arc'teryx picks the route; the work starts the same week.

$38,000 · THE EXPEDITION
SPECIMENEXPEDITIONMIGRATION
The Specimen
$12,500

These three :15 films finished and mastered, the nine plates delivered at full resolution, one round of revisions, a link that never changes.

The Expedition
$38,000

A flagship :30 built on the strongest engine, these three :15s, :06 social cutdowns, a stills suite for retail and paid, two rounds of revisions.

The Migration
$85,000

A year in the drawer: quarterly slates on this system, every seasonal window covered, first look on every new idea this house cuts for outdoor.

The bird survives the storm.

RitualAds is the engine behind campaigns and previsualizations for Kraft Heinz, Coca-Cola, Burger King, Pringles, and Pizza Hut.

The meeting takes thirty minutes.

carlos@ritualads.com

RITUALADS